Cases

Our knowledge of over 10 years in operation allows us to craft innovative projects in different sectors.

• #iLAB PRIMEIRA INFÂNCIA

  There are still many challenges that restrain Brazilian children from developing to their full potential. Given the importance of early childhood (0-6 years of age), we partnered with the Science for Childhood Group (Núcleo Ciência pela Infância or NCPI), with the objective of strengthening a new generation of innovative solutions for early childhood in Brazil.
• #HACK STATION ACCELERATOR- DATA FOR SOCIAL IMPACT

  Data science plays a key role in the development of innovative technological solutions, that generate positive transformations for society in a scalable way. Facebook invited us to take the Artemisia acceleration methodology into Hack Station - the first Facebook innovation center in the world to include startup acceleration. We identify and strengthen impact startups that use data intelligence for improvements in our society.
• #PERIPHERAL SOCIAL IMPACT BUSINESS ACCELERATOR

  Over 90% of the social impact businesses selected by accelerators, incubators and funds are companies controlled by white men who have completed higher level education; entrepreneurs who were born into a privileged social context. A new generation of impact businesses will only be effective if the underprivileged population plays a leading role in creating solutions to their social problems, not just participate as consumers. To support business from underprivileged areas, A Banca, in partnership with Artemisia and FGV Cenn, have created the Peripheral Social Impact Business Accelerator
• #HACK STATION ACCELERATOR - ON ROAD

  We want to create connections and support entrepreneurs who are making positive impact in Brazil. That is why we are hitting the road with Facebook to spread Hack Station Accelerator’s knowledge with entrepreneurs from all regions of the country. Click here to check out where we went and where we are headed!
• #SOCIAL IMPACT THESIS ON FINANCIAL SERVICES

  The lack of financial education and services suitable to the needs of the low-income population are obstacles to real financial inclusion. We believe social impact businesses can contribute to change this scenario. With the support of Aspen Network of Development Entrepreneurs and MetLife Foundation, we created the Social Impact Thesis on Financial Services - study that explores the challenges to financial inclusion and identifies opportunities for those who want to create a social impact business in this theme.
• #HEALTH AND WELL-BEING LAB

  70% of Brazilians depend exclusively on the Unified Health System (SUS), Brazil’s public healthcare system. Unfortunately, the system has several shortcomings that affect prevention and health promotion for low-income citizens. In order to leverage innovative health solutions aimed at this part of the population, we have worked in partnership with the Sabin Institute since 2014 to boost the impact of business focused on this issue. Among the initiatives: support in accelerating business impact, holding sectoral events with specialists and providing training of entrepreneurs in early stages.
• # SOCIAL IMPACT THESIS IN FOOD SYSTEMS

  Food is an essential sector that is linked to improvements in the quality of life and health of a population. New businesses can address the challenges of different food systems, and bring benefits to the most vulnerable people and the environment.
• #SOCIAL IMPACT THESIS ON ENERGY

  In order to bring quality energy to the entire population, it is necessary to make low-cost access available to those who do not have it, and to make it more efficient to use, thereby ensuring the preservation of the environment. Businesses can contribute to waste reduction and propose new ways of making access to clean and renewable energy and conscious consumption possible. We joined Eletropaulo and AES Tietê (both energy companies), and have created the Social Impact Thesis in Energy that brings together the main challenges faced by low income families related to the theme, and points out eight opportunities for the development of impact businesses that address these challenges in a scalable way.
• #SOCIAL IMPACT BUSINESS CHALLENGE: FINANCIAL EDUCATION AND FINANCIAL SERVICES FOR ALL

  Almost 40% of the Brazilian population still does not have a bank account. 3 out of 4 families experience some difficulty getting to the end of the month on their income. The low level of financial education, and the scarcity of financial services that meet the needs of this public contribute to their vulnerability. To empower a new generation of businesses that promote financial inclusion, we have joined forces with CAIXA bank to create the " Social Impact Business Challenge: Financial Education and Financial Services for All".
• #LAB MOBILITY AND INNOVATION

  Mobility is one of the most urgent guidelines for improving the lives of Brazilians, as it relates to the right to come and go, autonomy, access and quality of life. When we look at the reality of Brazil, the difficulties with respect to access mainly affect the low-income population. That is why we have joined the Ford Fund with the goal of strengthening a new generation of social impact business with innovative mobility solutions through two initiatives: the Social Impact Thesis on Mobility and the short-term acceleration program Ford Fund Lab: Innovation and Mobility.
• #PUBLIC HEALTH CHALLENGES

  Long lines,delays in customer service and scheduling of exams, problems in the access to medicines, lack of monitoring of high-risk groups and lack of systems integration. These are some of the challenges that we face nowadays in the Brazilian public health system. In this context, we believe social impact businesses can complement, improve, and facilitate the access to public healthcare services. In order to support entrepreneurs with innovative solutions to these challenges, we created, along with Sabin Institute, the Artemisia Lab: Public Health Challenges.
• #HEALTH AND WELL-BEING

  70% of the Brazilian population depends exclusively on the Public Health System (known as Sistema Único de Saúde, or SUS, in Brazil). The system has shortcomings that affect disease prevention and health promotion for low-income population. To support emerging healthcare solutions we worked in partnership with Sabin Institute to potentialize social impact business in this sector. Those initiatives included: startup acceleration, sector events and early stage entrepreneurial support.
• #EARLY CHILDHOOD LAB

  Studies indicate that Early Childhood (0 to 6 years) is one of the most important phases for human development. When looking at the Brazilian reality, children from low-income families do not have access to basic quality services that allow their full development. Artemisia invited the Maria Cecilia Souto Vidigal Foundation, Danone Early Life Nutrition and the Alana Institute - reference organizations in this area - to run a social impact business support program with Early Childhood focusing on lower income population.
• #AMAZON CHALLENGE: BUSINESS FOR THE FOREST

  The Amazon is experiencing a great paradox. On the one hand, it is home to 55% of tropical forests and 20% of the world's freshwater waters. On the other hand, it suffers from the current predominant business models in the region, which generate devastation and inequality. In order to foster the true vocation of the Amazon and support the forest economy, we join Natura to drive entrepreneurs in the region with solutions aligned with the United Nations (UN) Sustainable Development Goals (SDG).
• #AMAZON CHALLENGE - THE BOAT CHALLENGE

  Entrepreneurs, a boat and a challenge: to generate positive social impact in the Amazon region.
  Understanding that The Amazon is a unique and extremely important place for the world, Coca-Cola invited us to run #TheBoatChallenge within Coca-Cola Open Up, a platform for innovation and social entrepreneurship, with the objective of leveraging startups with initiatives aimed at the social-environmental development of the region on board a boat on the Amazon River.
• #CHOICE MOVEMENT

  With the objective of spreading the discussion about social impact businesses to the main Brazilian universities - following the model of US universities such as Harvard and Columbia, as well as the French INSEAD - we created the Choice Movement in 2011. Five years after its start, it has counted over 800 young ambassadors, and over 97,000 people impacted by the theme.

  "We created Choice because we believe that social impact business is an idea that deserved to be spread to universities all over the country."
• #LAB DESAFIOS DA SAÚDE PÚBLICA

  Longas filas, demora no atendimento e agendamento de exames, problemas no acesso a medicamentos, falta de acompanhamento adequado a grupos de risco e falta de integração de sistemas. Esse são alguns dos entraves que enfrentamos hoje na saúde pública. Nesse contexto, os negócios de impacto social podem complementar e qualificar a oferta governamental, ou ainda, facilitar o acesso ao serviço público. Para apoiar empreendedores e empreendedores com inovações tecnológicas no setor, criamos, ao lado do Instituto Sabin, o Artemisia Lab Desafios da Saúde Pública.
• #LAB SAÚDE E BEM-ESTAR

  70% dos brasileiros dependem exclusivamente do Sistema Único de Saúde (SUS). O sistema apresenta diversas deficiências que afetam a prevenção de doenças e a promoção da saúde a população em situação de vulnerabilidade econômica. Para alavancar soluções inovadoras, trabalhamos em parceria com o Instituto Sabin para impulsionar o impacto de soluções focadas na temática. Entre as iniciativas: apoio na aceleração de negócios, realização de eventos setoriais e capacitação de empreendedores(as) em estágio inicial.
• #LAB PRIMEIRA INFÂNCIA (0 A 6 ANOS)

  Estudos apontam que a primeira infância é uma das fases mais importantes para o desenvolvimento humano. Ao olharmos a realidade brasileira, crianças de famílias em situação de vulnerabilidade econômica não têm acesso a serviços básicos de qualidade para seu desenvolvimento pleno. Frente à necessidade de oferecer iguais oportunidades para todos, convidamos a Fundação Maria Cecilia Souto Vidigal, a Danone Early Life Nutrition e o Instituto Alana para correalizar conosco um programa de apoio a negócios com soluções inovadoras no tema.
• #DESAFIO AMAZÔNIA: NEGÓCIOS PARA A FLORESTA EM PÉ

  A Amazônia vive um grande paradoxo. Por um lado, abriga 55% das florestas tropicais e 20% das águas doces fluviais do mundo. Do outro, sofre com os atuais modelos de negócios predominantes na região, que geram devastação e desigualdade. Com o objetivo de fomentar a real vocação da Amazônia e apoiar a economia da floresta em pé, nos unimos à Natura para impulsionar empreendedores da região com soluções alinhadas aos Objetivos de Desenvolvimento Sustentável (ODS) da Organização das Nações Unidas (ONU).
• #DESAFIO AMAZÔNIA: THE BOAT CHALLENGE

  Empreendedores, um navio e um desafio: gerar impacto social na região Amazônica.

  Entendendo que a Amazônia é um lugar único e de extrema importância para o mundo, a Coca-Cola nos convidou para correalizar o #TheBoatChallenge dentro da Coca-Cola Open Up, plataforma de inovação e empreendedorismo social da empresa, com o objetivo de potencializar startups de impacto com iniciativas voltadas ao desenvolvimento socioambiental da região a bordo de um barco no Rio Amazonas.
• #MOVIMENTO CHOICE

  Com o objetivo de disseminar a discussão sobre os negócios de impacto social para as principais universidades brasileiras - seguindo o modelo de universidades americanas como Harvard e Columbia, além da francês INSEAD - criamos o Movimento Choice em 2011. Cinco anos depois, contou com mais de 800 jovens embaixadores e mais de 97.000 pessoas impactadas pelo tema.

  "Criamos a Choice porque acreditamos que o negócio de impacto social é uma ideia que merecia ser difundida em universidades de todo o país".

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