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artemisia

Between making money
and changing the world,
choose both.

Quem somos

Artemisia is a non-profit organization, a pioneer in the support and promotion of social impact businesses in Brazil.

In 2005, Potencia Ventures saw enormous potential in Brazil to develop businesses with social impact, and found that opportunity in Artemisia. Since then, we have accelerated more than 100 social businesses, and have supported 300 others in our various programs.

Missão

Identify and empower a new generation of entrepreneurs and social impact businesses that will be a reference in building a more ethical and fair Brazil.

Visão

Brazilians of low income obtaining access to products and services that foster the development of their potential, so that they may pursue a dignified and prosperous life.

Princípio

We support businesses focused on lower income population that are solving social and environmental challenges, that create positive impact through their core activity, that are profitable, and that are scalable.

Valores


Create Value
Focus on the results that make a difference.

Transform others and transform ourselves by doing
Transform by actions, restlessly questioning, with a hands-on attitude to build the tomorrow we dream.

Courage
The capacity of provoking change while facing the challenges on the way.

People on the center with a vision of collective improvement
Activate human potentialities to transform realities.

Enthusiasm with vibration
Radiate shine and passion in everything we do, involving ourselves in each step of the journey and being capable of attracting and moving people in the same direction.


Competence
Do it right and go above and beyond, but always open to learning more.

O que fazemos

We work to identify and empower a new generation of social impact businesses.

We are pioneers in the support and promotion of social impact businesses in Brazil. Since 2004, we have been working on the development of this field to support an increasing number of businesses, so that they can reach market scale and impact the lives of millions of Brazilians.
Our goal is to support the creation of business cases that are both economically and socially successful, that can inspire a new generation of entrepreneurs, and that can influence large public and private organizations in their work with society.

For this goal, our programs are structured to support the entrepreneurs and their businesses at different stages, according to the main challenges and objectives of each phase:

  • PROTOTYPE

    A business with a product or service under development, and that is still in the testing phase. This is the phase in which the entrepreneur seeks to understand its value proposition, and what potential there is in solving the problem proposed by that particular product or service.

  • PRODUCT VALIDATION

    As the product or service has already been developed, it is time to study its feasibility. This is the phase in which the entrepreneur tests the product with the target audience in order to validate the solution and structure its business operation.

  • MARKET VALIDATION

    First sales of the already tested product or service that is showing traction. This is the phase in which the business model is refined to validate if it is financially viable and if it can generate the social impact intended.

  • GROWTH

    The business has a consolidated business model and is looking to scale. This is the stage at which we must overcome the operational and market barriers in order to impact as many people as possible and prepare for growth.

Nossa História

ARTEMISIA IS FOUNDED

2004

Artemisia was born from the dream of a 23-year-old American woman, who believed it was possible to integrate business and social impact. Kelly Michel wanted to support the creation of businesses that would help provide more access to health, education, housing, financial services and overall quality of life for low-income families. The first year was full of activities aligned with the focus of our creation. We organized our first seminar for 25 young entrepreneurs whose initiativesaimed to generate income and impact. Learn more.

ARTEMISIA IS FOUNDED

2004

TRAINING YOUNG PEOPLE

2005

In the same year that Artemisia was incorporated as a legal entity, we launched an internship program in Latin America in partnership with AIESEC – (an international student-led organization that encourages young people to explore their leadership potential and to create a positive impact).

TRAINING YOUNG PEOPLE

2005

SUPPORT FOR ENTREPRENEURS

2006

Artemisia has its own headquarters and invests in the creation of its São Paulo Hub – an office that offers physical space and networking opportunities for people who want to explore their entrepreneurial ideas for a radically better world. In August of that year, we selected five entrepreneurs to be mentored for two years in the implementation of their businesses: David Hertz – Gastromotiva / Luiz Flávio Alves de Lima – Menisquence / Mark Van Loo – Bombelêla Dance Company / Monalisa Stefani (in memoriam) Solidarity Boutique / Paulo César Dias – ICJ (Encouragers of Young Consciousness).

SUPPORT FOR ENTREPRENEURS

2006

ARTEMISIA EXPEDITION

2007

From the pilot project to the first formal program: we launched the Artemisia Expedition – Young Entrepreneurs Program, focusing on the development of young social entrepreneurs to build business plans based on real challenges. We also started Entrepreneurs Without Borders, an initiative in which 10 entrepreneurs and 10 interns work together to develop their businesses. By the end of that same year, we had launched our global partnership with Ashoka.

ARTEMISIA EXPEDITION

2007

EXPANDING FRONTIERS

2008

We selected five new entrepreneurs to be mentored for two years, focusing on supporting the implementation of their business models: Feira Preta, A Banca, Evamaria, Arquitetas da Comunidade, Conviva and Museu Acessíveis. In addition to that, we also supported two other enterprises: Tekoha and Ecosystems Ecological Design. Our partnership with AIESEC took on new proportions, and the subject of social business reached 35 thousand university students from different countries. We also launched the Social Business Initiative, a training program offered to 37 Ashoka entrepreneurs in Argentina, Brazil, Chile, Peru and Colombia.

EXPANDING FRONTIERS

2008

NEW AREAS

2009

We began the year with the 2nd edition of the 'Entrepreneurs Without Borders' program, and with the launch of the Global Business Social Competition for the AIESEC member network. The second half of the year came with more news: First edition of the Start-up Lab, in partnership with the HUB and selection of five other entrepreneurs to be mentored by Artemisia: Alessandra França (Banco Pérola), Cristina Reis (Mãe Natureza), Daniel Contrucci (Aoka) , Omar Haddad (Sementes de Paz), and Tiago Dalvi (Solidarium).

NEW AREAS

2009

NEW PROGRAMS

2010

We began our partnership with the Entrepreneurial Alliance in order to develop businesses in low income communities through the Community Social Business Program. That year was also marked by the launch of new programs such as the Des-Constru Criatova and the Usina de Ideas – a practical training for people who want to undertake or work in the field of social impact business.

NEW PROGRAMS

2010

ACCELERATOR AND CHOICE MOVEMENT

2011

A great year: in 2011 we launched the Artemisia Accelerator. The program, which is still ongoing, consists of the search, selection and support of entrepreneurs and their businesses with the potential to generate great transformations in Brazil, focusing on sectors such as Education, Health, Financial Services and Housing. In the same year, Choice was born, a movement created to spread the discussion about social impact business in the main Brazilian universities. We launched the Movement with the Choice Conference, which was a milestone for students from all over Brazil to get to know our cause. Years later, the movement became the largest network of young people engaged on the subject in Brazil, with +800 ambassadors and mobilizing over 97,000 people.

ACCELERATOR AND CHOICE MOVEMENT

2011

1st MBA AND DISCIPLINE IN GREAT COLLEGES

2012

We supported the creation of the Social Impact Business discipline that pioneered the subject and was first presented at theBusiness Administration school atFGV. We also contributed to the emergence of the subject in several other universities, which now have their own courses and study centers dedicated to the subject. In the same year, we became part of the group that created the first MBA in Socio-environmental Business in Brazil. The course was designed by IPÊ (Instituto de Pesquisas Ecológicas), Artemisia and CEATS (Center for Social Entrepreneurship and Management in the Third Party Sector), and offers an innovative and practical approach on concepts such as socio-environmental sustainability, including inclusive businesses at the base of the pyramid and shared value.

1st MBA AND DISCIPLINE IN GREAT COLLEGES

2012

1st ARTEMISIA LAB

2013

Year of creation of the Artemisia Lab, with its first edition held in Recife. The program was designed to support entrepreneurs in the initial phase, from prototyping to product validation, with a practical methodology for rapid advancement in a short period of time. The participants went through intensive days, in which they were challenged to rethink their way of doing things, in order to maximize the generation of social impact and the financial result. This year we established important partnerships: with the Inspirar Institute, which support the promotion of business education; and the international organization Omidyar Network.

1st ARTEMISIA LAB

2013

1st IMPACT BUSINESS COURSE AND SOCIAL FINANCE FORUM

2014

Within the objective of the spreading of information about social impact businesses to the greatest possible number of people, we systematized theoretical and practical information from our decade of experiences to create the first online course on social impact business in Brazil. All sales revenue is directed to supporting social impact businesses. In addition, Artemisia together with ICE and Vox created the 1st. Brazilian Social Finance and Impact Business Forum, with the objective of disseminating knowledge and provoking a local reflection on the practice in our field. The Forum is biannual and continues to this today. This year, we initiated an important partnership to foster health impact business together with the Sabin Institute.

1st IMPACT BUSINESS COURSE AND SOCIAL FINANCE FORUM

2014

HEALTH AND EARLY CHILDHOOD

2015

Along with Sabin Institute, we held a major event with the objective of developing the health ecosystem, which one of the first ones to discuss opportunities and challenges for the ecosystem of social impact businesses in the sector. In addition, we launched the 1st Artemisia Lab focused on Early Childhood. When looking at the Brazilian reality, one sees that children from low-income families do not have access to basic services and adequate incentives, which contributes to social inequality. Understanding the importance of this phase of life for human development and society, we invited Maria Cecilia Souto Vidigal Foundation, Danone Early Life Nutrition and the Alana Institute to carry out a program to support entrepreneurs with solutions focused on Early Childhood development for the lower income population.

HEALTH AND EARLY CHILDHOOD

2015

AMAZON AND FINANCIAL INCLUSION

2016

Artemisia focused on two main themes in 2016. Alongside Coca-Cola Brazil, we did #TheBoatChallenge; and with Natura, we created the Amazon Natura Challenge: Business for a Standing Forrest – programs based on the 'Artemisia Lab' methodology focused on supporting startups with solutions aimed on the socio-environmental development of the Amazon region. In the same year, alongside Caixa (Brazil’s largest public bank), we launched the 'Social Impact Business Challenge: Financial Education and Financial Services for All' to empower a new generation of businesses that promote financial inclusion and financial literacy for people at the base of the pyramid.

AMAZON AND FINANCIAL INCLUSION

2016

NOVOS SETORES, TESES DE IMPACTO E MARCO DE +100 ACELERADOS

2017

A Artemisia chegou ao marco de +100 negócios de impacto social impulsionados na Aceleradora Artemisia, e o Movimento Choice ao marco de +800 Embaixadores(as) formados(as), e mais de 97 mil jovens, de todo o Brasil, mobilizados no tema de negócios de impacto social. Ainda nesse ano, o Choice passa a ser empreendido por Embaixadores da própria rede. Em 2017 aconteceu o lançamento do programa Artemisia Lab: Saúde e Bem-Estar, em parceria com o Instituto Sabin, e do Desafio Start-Ed, ao lado da Fundação Lemann e da Universidade Columbia. Aconteceu também a criação da Tese de Impacto Social em Alimentação, com o apoio da Fundação Cargill, o início da parceria com o Facebook, para levar a metodologia de aceleração Artemisia para dentro da Estação Hack. 2017 também foi marcado pela criação do Guia Prático de Avaliação para Negócios de Impacto Social, ao lado da Agenda Brasil do Futuro e da Move Social, e da parceria com o BID na realização do BID Open Innovation.

NOVOS SETORES, TESES DE IMPACTO E MARCO DE +100 ACELERADOS

2017

DATA FOR SOCIAL IMPACT AND MOBILITY

2018

New year, new themes! Facebook invited us to take the Artemisia acceleration methodology into the Hack Station – the first Facebook innovation center in the world to include startup acceleration. We have identified and potencialized10 impact startups that use data for improvement in our society. And alongside the Ford Fund, we executed the Ford Fund Lab: Innovation and Mobility, which aimed to strengthen early-stage startups with innovative solutions in the theme. We started the acceleration of the 05 NIP Accelerator business (Translation: Peripheral Impact Business Accelerator Portuguese: Aceleradora de Negócios de Impacto da Periferia) and there is a lot to come from there!

DATA FOR SOCIAL IMPACT AND MOBILITY

2018

SAÚDE, EMPREGABILIDADE E HABITAÇÃO

2019

A Artemisia conduziu novas turmas da aceleradora Estação Hack e da Aceleradora de Negócios de Impacto da Periferia (ANIP). Nesse ano, também foram lançados labs nos temas: Primeira Infância, Educação & Empregabilidade, Saúde e Habitação. Como resultado, mais de 2,4 mil negócios analisados, mais de 120 empreendedores e empreendedoras apoiados e mais de 60 negócios potencializados. Eventos como o Estação Hack Na Estrada levaram o trabalho da organização para oito cidades, e mais de 180 negócios participaram. Dois estudos setoriais foram lançados: Tese de Impacto Social em Habitação e Tese de Impacto Social em Empregabilidade, com o objetivo de mapear os principais desafios enfrentados pela população em situação de vulnerabilidade econômica e apontar oportunidades para se empreender com impacto.

SAÚDE, EMPREGABILIDADE E HABITAÇÃO

2019

NOVOS ARRANJOS PARA IMPACTO SOCIAL

2020

A Artemisia chegou ao marco de +500 iniciativas de impacto apoiadas, sendo +180 aceleradas em programas intensivos. Fez parte do reposicionamento da ANIP, que agora é Articuladora de Negócios de Impacto da Periferia. Em habitação, foi lançado a 3ª edição do Lab Habitação: Inovação e Moradia, o Evento Online: Habitação de Interesse Social e Empreendedorismo de Impacto, a revisão da Tese de Impacto Social em Habitação a luz dos impactos da pandemia, e o apoio a Plataforma de Melhorias Habitacionais da Vivenda – todas realizações da Coalizão de empresas do setor. No mesmo ano, ao lado da Uname, foi desenvolvido a Plataforma de Inovação Aberta em Atenção Primária à Saúde, um programa inédito no Brasil, com apoio do BID e do Instituto Arapyaú. 2020 também foi marcado pela articulação do fundo emergencial Volta por Cima, destinado a dar suporte aos empreendedores para atenuar o impacto da pandemia da Covid-19 nos negócios. A iniciativa foi resultado da aliança estratégica entre o Banco Pérola e a Articuladora de Negócios de Impacto da Periferia (composta pelas organizações A Banca, Artemisia e FGVcenn).

NOVOS ARRANJOS PARA IMPACTO SOCIAL

2020

Nossos resultados

The transformation is already happening:

+300

BUSINESS SUPPORTED
by our programs

+100

ACCELERATED BUSINESSES
since 2011 by Artemisia’s Accelerator

118 MI

de investimentos articulados
em negócios acelerados

These numbers are the result of a lot of effort and work in supporting the social impact business in Brazil. We know that we still have a long way to go in order to reach our dream, but we are motivated to continue contributing to the potential of the social impact generated by the businesses we support.

Equipe

  • Abigail Rodrigues
    Abigail Rodrigues

    Projetos e Coalizões

    Abigail é Analista no time de Projetos da Artemisia. É formada em Administração pela Universidade de Pernambuco e está cursando pós graduação em Gestão de Organizações e Negócios de Impacto Social pela Universidade Cruzeiro do Sul e Instituto Legado. Durante a trajetória, se dedicou a impulsionar o ecossistema empreendedor social, atuando em projetos e organizações como Liga de Economia Criativa, AIESEC Recife, Campus Party, Fundação Telefônica Vivo, CIEDS, CENPEC Educação, Movimento Choice, Fundação Roberto Marinho e ICE Brasil. Tem experiências em metodologias ágeis, aceleração de negócios, facilitação e designer de aprendizagem, produção de eventos, planejamento e logística de ações, gestão de comunidade, formação e mentoria para empreendedores, gerenciamento de projetos e produtos.

    Abigail é Analista no time de Projetos da Artemisia. É formada em Administração pela Universidade de Pernambuco e está cursando pós graduação em Gestão de Organizações e Negócios de Impacto Social pela Universidade Cruzeiro do Sul e Instituto Legado. Durante a trajetória, se dedicou a impulsionar o ecossistema empreendedor social, atuando em projetos e organizações como Liga de Economia Criativa, AIESEC Recife, Campus Party, Fundação Telefônica Vivo, CIEDS, CENPEC Educação, Movimento Choice, Fundação Roberto Marinho e ICE Brasil. Tem experiências em metodologias ágeis, aceleração de negócios, facilitação e designer de aprendizagem, produção de eventos, planejamento e logística de ações, gestão de comunidade, formação e mentoria para empreendedores, gerenciamento de projetos e produtos.

  • Aline Santos
    Aline Santos

    Knowledge & Communication Coordinator

    Working for more than 7 years in the social impact business field, she is responsible for the coordination and execution of communication projects, such as campaigns, events, metrics and schedules. She also conducts the diversity comittee. She has a degree in Public Relations from FECAP, Fundação Escola de Comércio Álvares Penteado.

    Working for more than 7 years in the social impact business field, she is responsible for the coordination and execution of communication projects, such as campaigns, events, metrics and schedules. She also conducts the diversity comittee. She has a degree in Public Relations from FECAP, Fundação Escola de Comércio Álvares Penteado.

  • Amanda Bontempi
    Amanda Bontempi

    Knowledge

    Amanda is part of the Communication & Knowledge team. Amanda is graduated in Human Sciences and Public Policies in Universidade Federal do ABC, where she early became involved with academic research – during the graduation she carried out Research Projects in the fields o Political Science and Public Health. Her professional background is marked by experiences with Research and Social Impact Evaluation – Amanda worked as Project Coordinator at Plano CDE, where she assisted the development of studies in social areas such as housing, education and income generation, focusing on the pyramid base. Throughout her professional development, she had the opportunity to act in the public sector, woking as part of the Project Management Team at InvestSP (Investment Promotion Agency of São Paulo state), and assisting the development of site location studies aimed to support companies’ installation in the state.

    Amanda is part of the Communication & Knowledge team. Amanda is graduated in Human Sciences and Public Policies in Universidade Federal do ABC, where she early became involved with academic research – during the graduation she carried out Research Projects in the fields o Political Science and Public Health. Her professional background is marked by experiences with Research and Social Impact Evaluation – Amanda worked as Project Coordinator at Plano CDE, where she assisted the development of studies in social areas such as housing, education and income generation, focusing on the pyramid base. Throughout her professional development, she had the opportunity to act in the public sector, woking as part of the Project Management Team at InvestSP (Investment Promotion Agency of São Paulo state), and assisting the development of site location studies aimed to support companies’ installation in the state.

  • Arthur Nascimento Souza
    Arthur Nascimento Souza

    Projetos e Coalizões

    Arthur is an intern on the Projects team at Artemisia and is studying Civil Engineering at the Federal University of Lavras (UFLA). Arthur was the leader of Enactus UFLA, an organization in social entrepreneurship. In its trajectory for the organization, participation in the prospection and idealization of two projects of social impact, in order to foster entrepreneurial action in communities, with the main focus on
    education and the environment, respectively. Selected by Instituto CEO do Futuro, he participated as a Young Talent at the academy. He was Director of Operations for the Club in Strategic Consulting (UFLA Consulting Club) and participated in other academic and extracurricular entities at the university.

    Arthur is an intern on the Projects team at Artemisia and is studying Civil Engineering at the Federal University of Lavras (UFLA). Arthur was the leader of Enactus UFLA, an organization in social entrepreneurship. In its trajectory for the organization, participation in the prospection and idealization of two projects of social impact, in order to foster entrepreneurial action in communities, with the main focus on
    education and the environment, respectively. Selected by Instituto CEO do Futuro, he participated as a Young Talent at the academy. He was Director of Operations for the Club in Strategic Consulting (UFLA Consulting Club) and participated in other academic and extracurricular entities at the university.

  • Bruna Mussoi
    Bruna Mussoi

    Projetos e Coalizões

    Estagiária na área de Projetos, Bruna é graduanda em Economia na Universidade de São Paulo. Liderando a Incubadora Social da entidade estudantil FEA Social, participa do fomento e estruturação de Negócios de Impacto Social. Por meio desta experiência, passou a desenvolver sua trajetória profissional dentro do ecossistema de impacto e o apoio a empreendedores sociais.

    Estagiária na área de Projetos, Bruna é graduanda em Economia na Universidade de São Paulo. Liderando a Incubadora Social da entidade estudantil FEA Social, participa do fomento e estruturação de Negócios de Impacto Social. Por meio desta experiência, passou a desenvolver sua trajetória profissional dentro do ecossistema de impacto e o apoio a empreendedores sociais.

  • Flávia Coelho
    Flávia Coelho

    Finance and Operations Director

    Flávia Finance and Operations Director at Artemisia, and has extensive accounting, financial and administrative experience. For four years, she has worked in the sales and administrative area in the retail franchise networks, where she gained knowledge and subsequently dedicated herself to working on financial management strategies. She holds a degree in Business Administration from UNIFAI (Centro Universitário Assunção), and has a postgraduate degree in Controllership from FECAP.

    Flávia Finance and Operations Director at Artemisia, and has extensive accounting, financial and administrative experience. For four years, she has worked in the sales and administrative area in the retail franchise networks, where she gained knowledge and subsequently dedicated herself to working on financial management strategies. She holds a degree in Business Administration from UNIFAI (Centro Universitário Assunção), and has a postgraduate degree in Controllership from FECAP.

  • Juliana Campedelli
    Juliana Campedelli

    Knowledge & Communication Manager

    Juliana manages Artemisia’s Communication & Marketing area. Graduated in Social Communication with emphasis in Brands, Products and Services from ESPM-SP with specialization in Social and Inclusive Business from ESPM ‘s Yunus Social Business Center. During her undergraduate studies, she was an NGO consulting coordinator at ESPM Social. In 10 years of career in Marketing and Communication, she had worked in companies of different categories. Has experience in communication strategy, digital media planning, growth marketing and project management and brand management with purpose.

    Juliana manages Artemisia’s Communication & Marketing area. Graduated in Social Communication with emphasis in Brands, Products and Services from ESPM-SP with specialization in Social and Inclusive Business from ESPM ‘s Yunus Social Business Center. During her undergraduate studies, she was an NGO consulting coordinator at ESPM Social. In 10 years of career in Marketing and Communication, she had worked in companies of different categories. Has experience in communication strategy, digital media planning, growth marketing and project management and brand management with purpose.

  • Luciano Gurgel
    Luciano Gurgel

    Executive Director

    Luciano has 17 years of experience in the debt capital markets, having worked for organizations such as Banco Alfa, Safra, HSBC and Santander, in Brazil and abroad. Always acting in the market of debt structuring, played some role in several of the first structured deals in the Brazilian Fixed Income market: FIDCs (ABS), CRIs (MBS), CRA (agribusiness securitization bonds), Infrastructure Debentures and Credit Funds. He has worked for 6 years in Yunus Social Business, where he led the structuring, distribution and investment of FIDC Yunus, an investment dedicated to provide social businesses with working capital in more favorable then the ones offered by the financial system. Still in Yunus Social Business, for one year he was the company’s Country Director, leading both the Investment and the Corporate Advisory units. In this last, its mission was to foster the role of corporations in being a force for good. Its career transition and the achievement over the time in the impact investing and impact business field reinforce his belief the business can and must be an important tool in solving social and environmental problems that affect our societies. Since October 2021, Luciano is the Executive Director of Artemisia Negócios Sociais. Luciano is graduated in Economic Sciences by FEA-USP.
    Luciano has 17 years of experience in the debt capital markets, having worked for organizations such as Banco Alfa, Safra, HSBC and Santander, in Brazil and abroad. Always acting in the market of debt structuring, played some role in several of the first structured deals in the Brazilian Fixed Income market: FIDCs (ABS), CRIs (MBS), CRA (agribusiness securitization bonds), Infrastructure Debentures and Credit Funds. He has worked for 6 years in Yunus Social Business, where he led the structuring, distribution and investment of FIDC Yunus, an investment dedicated to provide social businesses with working capital in more favorable then the ones offered by the financial system. Still in Yunus Social Business, for one year he was the company’s Country Director, leading both the Investment and the Corporate Advisory units. In this last, its mission was to foster the role of corporations in being a force for good. Its career transition and the achievement over the time in the impact investing and impact business field reinforce his belief the business can and must be an important tool in solving social and environmental problems that affect our societies. Since October 2021, Luciano is the Executive Director of Artemisia Negócios Sociais. Luciano is graduated in Economic Sciences by FEA-USP.
  • Nathalya Ferreira Medeiros
    Nathalya Ferreira Medeiros

    Administration Finance & Artemisia's People

    Graduated at the Federal University of São Paulo, started her career in the area of People & Financial Management when acting as a member of the executive board of the junior company and taking part in several initiatives inside the university in institucional projects and in the Academic Dept. Took additional training and extension courses as well and has experience in Human Resources at a technology and artificial intelligence company. Is passionate about life and social area, takes part of voluntary work and initiatives inside a religious community and is directing her career transition to the area of People & Management.

    Graduated at the Federal University of São Paulo, started her career in the area of People & Financial Management when acting as a member of the executive board of the junior company and taking part in several initiatives inside the university in institucional projects and in the Academic Dept. Took additional training and extension courses as well and has experience in Human Resources at a technology and artificial intelligence company. Is passionate about life and social area, takes part of voluntary work and initiatives inside a religious community and is directing her career transition to the area of People & Management.

  • Priscila Martins
    Priscila Martins

    Partneships Director

    In Artemisia since 2014, Priscila Martins has 12 years of experience in Marketing and Commercial areas of companies in different segments, including a social impact business focused on early childhood. With experience in B2B, B2C and B2G markets, Priscila has experience in product development, project management, new business development, strategic partnership development and government sales. She holds a degree in Marketing from Mackenzie, a postgraduate degree in Business Management from ESPM and an MBA in Social and Environmental Business Management from the Center for Social Entrepreneurship and Third Sector Administration (CEATS / FEA) in partnership with Artemisia and the Ecological Institute IPÊ.

     

    In Artemisia since 2014, Priscila Martins has 12 years of experience in Marketing and Commercial areas of companies in different segments, including a social impact business focused on early childhood. With experience in B2B, B2C and B2G markets, Priscila has experience in product development, project management, new business development, strategic partnership development and government sales. She holds a degree in Marketing from Mackenzie, a postgraduate degree in Business Management from ESPM and an MBA in Social and Environmental Business Management from the Center for Social Entrepreneurship and Third Sector Administration (CEATS / FEA) in partnership with Artemisia and the Ecological Institute IPÊ.

     

  • Rodrigo Saad Horpaczky
    Rodrigo Saad Horpaczky

    Gerente de Negócios e Investimentos

    Formado em Administração de Empresas pela FGV-EAESP, Rodrigo trabalhou como analista de investimentos na International Finance Corporation, apoiando a originação, estruturação e acompanhamento de transações de crédito nos setores do agronegócio, saúde, educação e real estate. Durante a graduação, fez parte da Incubadora Tecnológica de Cooperativas Populares da FGV, atuando principalmente na área administrativa da incubadora, do Cursinho FGV, oferecendo aulas de inglês voltadas ao vestibular para alunos de escolas públicas, e do Centro de Estudos em Microfinanças da FGV, apoiando na frente acadêmica e de pesquisa do centro.

    Formado em Administração de Empresas pela FGV-EAESP, Rodrigo trabalhou como analista de investimentos na International Finance Corporation, apoiando a originação, estruturação e acompanhamento de transações de crédito nos setores do agronegócio, saúde, educação e real estate. Durante a graduação, fez parte da Incubadora Tecnológica de Cooperativas Populares da FGV, atuando principalmente na área administrativa da incubadora, do Cursinho FGV, oferecendo aulas de inglês voltadas ao vestibular para alunos de escolas públicas, e do Centro de Estudos em Microfinanças da FGV, apoiando na frente acadêmica e de pesquisa do centro.

  • Sandy Cabral
    Sandy Cabral

    Projetos e Coalizões

    Sandy é estagiária do time de Projetos. Está em seu último ano da graduação de Políticas Públicas pela UFABC. Em sua trajetória já atuou no fortalecimento de ONGs na Região do Grande ABC pela AIESEC e foi redatora voluntária do Politize, escrevendo conteúdos sobre cidadania, democracia, política e sociedade. Trabalhou na Secretaria Municipal de Segurança Urbana de São Paulo, apoiando o desenvolvimento de políticas públicas de segurança e de projetos de inovação da administração pública; e no SEBRAE SP, onde apoiou o desenho de projetos com foco no desenvolvimento do ambiente de negócios no estado de São Paulo por meio do fortalecimento do empreendedorismo e da inovação governamental por 2 anos. Sandy é também pesquisadora bolsista pela UFABC no tema da Cláusula de Barreira e a Fragmentação Partidária no Brasil.

    Sandy é estagiária do time de Projetos. Está em seu último ano da graduação de Políticas Públicas pela UFABC. Em sua trajetória já atuou no fortalecimento de ONGs na Região do Grande ABC pela AIESEC e foi redatora voluntária do Politize, escrevendo conteúdos sobre cidadania, democracia, política e sociedade. Trabalhou na Secretaria Municipal de Segurança Urbana de São Paulo, apoiando o desenvolvimento de políticas públicas de segurança e de projetos de inovação da administração pública; e no SEBRAE SP, onde apoiou o desenho de projetos com foco no desenvolvimento do ambiente de negócios no estado de São Paulo por meio do fortalecimento do empreendedorismo e da inovação governamental por 2 anos. Sandy é também pesquisadora bolsista pela UFABC no tema da Cláusula de Barreira e a Fragmentação Partidária no Brasil.

  • Thyanne Sousa
    Thyanne Sousa

    Finanças e Operações

    Thyanne faz parte do Time de Finanças e Operações. Formada em Administração em 2021, trabalha com administração e financeiro há mais de 5 anos, passando pelos ramos de Telecomunicações, Moda e Decoração. Está sempre em busca de conhecimento em áreas diversas.

    Thyanne faz parte do Time de Finanças e Operações. Formada em Administração em 2021, trabalha com administração e financeiro há mais de 5 anos, passando pelos ramos de Telecomunicações, Moda e Decoração. Está sempre em busca de conhecimento em áreas diversas.

  • Viviane Silva
    Viviane Silva

    Gerente de Projetos e Operações

    Viviane is Project and Operations Manager at Artemisia, responsible for managing projects and supporting open innovation. With 13 years of experience in the area of projects, working in organizations such as Petrobras, Deloitte, Hospital Albert Einstein and Hcor – Hospital do Coração, in addition to working on open innovation projects of impact for the public sector with the Ministry of Health on topics such as Big Data, Artificial Intelligence, Design Thinking and Human-Centered Design in the Institutional Development Program of the Unified Health System (PROADI). She is a Master’s student in Economics and Management of Science, Technology and Innovation from the University of Lisbon (ISEG), graduated in Economic Sciences, MBA in Project Management from FGV and holds a PMP (Project Management Professional) certification from PMI (Project Management Institute).

    Viviane is Project and Operations Manager at Artemisia, responsible for managing projects and supporting open innovation. With 13 years of experience in the area of projects, working in organizations such as Petrobras, Deloitte, Hospital Albert Einstein and Hcor – Hospital do Coração, in addition to working on open innovation projects of impact for the public sector with the Ministry of Health on topics such as Big Data, Artificial Intelligence, Design Thinking and Human-Centered Design in the Institutional Development Program of the Unified Health System (PROADI). She is a Master’s student in Economics and Management of Science, Technology and Innovation from the University of Lisbon (ISEG), graduated in Economic Sciences, MBA in Project Management from FGV and holds a PMP (Project Management Professional) certification from PMI (Project Management Institute).

Fotos da equipe Artemisia realizadas pelos nossos parceiros de causa: Marco Torelli Fotografia & Dellaventures Fotografia

Equipe de Projetos

  • Mariana Brunelli
    Mariana Brunelli

    Mariana is the project leader in Artemisia’s housing strategy. She has over 10 years of experience as a consultant and researcher in the socio-environmental impact field. Before that, she had a career in marketing at large companies. She holds a Ph.D. in Business Administration from PUC-Rio, studying leadership in social impact businesses. In addition, she has a master’s degree from the same institution and a bachelor’s degree in Social Communication from UFRJ. She is also a professor and coordinator in the extension course “Socioenvironmental Impact Assessment in Practice” at IAG Digital, at PUC-Rio. Member of the ICE Academy network. She is trained in leadership facilitation from Instituto EcoSocial.

    Mariana is the project leader in Artemisia’s housing strategy. She has over 10 years of experience as a consultant and researcher in the socio-environmental impact field. Before that, she had a career in marketing at large companies. She holds a Ph.D. in Business Administration from PUC-Rio, studying leadership in social impact businesses. In addition, she has a master’s degree from the same institution and a bachelor’s degree in Social Communication from UFRJ. She is also a professor and coordinator in the extension course “Socioenvironmental Impact Assessment in Practice” at IAG Digital, at PUC-Rio. Member of the ICE Academy network. She is trained in leadership facilitation from Instituto EcoSocial.

Conselho

  • Beatriz Santos
    Beatriz Santos

    Conselho Consultivo

    Bia Santos é conselheira da cidade do Rio de Janeiro na área de Equidade e Inclusão, Forbes Under 30 na área de Ciência e Educação e CEO da Barkus Educacional, startup de inclusão e educação financeira. Bia ganhou o prêmio Mulheres Que Transformam, da XP Investimentos, na categoria “Inovação em Finanças”, é graduada em Administração pela Universidade Federal do Rio de Janeiro e Universidade do Porto e pós-graduada em História e Cultura Africana e Afro-brasileira pelo Instituto Pretos Novos. TEDx speaker em 2017, é parte do livro Somos Empreendedoras, do Itaú Mulher Empreendedora, que conta a história de 25 mulheres inspiradoras brasileiras.

    Bia Santos é conselheira da cidade do Rio de Janeiro na área de Equidade e Inclusão, Forbes Under 30 na área de Ciência e Educação e CEO da Barkus Educacional, startup de inclusão e educação financeira. Bia ganhou o prêmio Mulheres Que Transformam, da XP Investimentos, na categoria “Inovação em Finanças”, é graduada em Administração pela Universidade Federal do Rio de Janeiro e Universidade do Porto e pós-graduada em História e Cultura Africana e Afro-brasileira pelo Instituto Pretos Novos. TEDx speaker em 2017, é parte do livro Somos Empreendedoras, do Itaú Mulher Empreendedora, que conta a história de 25 mulheres inspiradoras brasileiras.

  • Daniel Ibri
    Daniel Ibri

    Conselho Deliberativo

    Daniel Ibri é Managing Partner e co-fundador da Mindset Ventures, fundo de Venture Capital internacional focado em startups dos Estados Unidos e Israel, além de membro do Comitê de Empreendedorismo, Inovação e Capital Semente da ABVCAP, membro do Conselho de Administração de diversas startups no Brasil e exterior, mentor da Endeavor, da ACE, da Artemisia e do Lisbon-Challenge, além de professor de finanças e empreendedorismo nos cursos executivos do INSPER e FIAP, em São Paulo. Antes de fundar a Mindset Ventures, Daniel trabalhou diversos anos em consultoria de gestão multinacional, liderando projetos de Planejamento Estratégico, Fusões & Aquisições e Turnaround de Empresas, para empresas de médio e grande porte no Brasil e exterior, além disso fundou, em 2012, a GRID Investments, empresa Brasileira de Seed e Venture Capital focada em diversos segmentos e países, premiada como melhor gestora de Venture Capital do Brasil pelo Spark Awards – Microsoft. Daniel possui ampla experiência como investidor anjo e de venture capital, além de experiência executiva e como treinador e palestrante para diversas empresas e universidades no Brasil. Daniel é graduado em Administração de Empresas pela FGV-EAESP com MBA em Estratégia Empresarial e extensão na Rotman School of Management da Universidade de Toronto/Canadá. Possui também pós-graduação em Empreendedorismo no Babson College/EUA, especialização em Venture Capital por Berkeley e Stanford, além de diversos cursos de extensão em instituições como Singularity University, Harvard University, University of Texas, FIA-USP e INSPER.

    Daniel Ibri é Managing Partner e co-fundador da Mindset Ventures, fundo de Venture Capital internacional focado em startups dos Estados Unidos e Israel, além de membro do Comitê de Empreendedorismo, Inovação e Capital Semente da ABVCAP, membro do Conselho de Administração de diversas startups no Brasil e exterior, mentor da Endeavor, da ACE, da Artemisia e do Lisbon-Challenge, além de professor de finanças e empreendedorismo nos cursos executivos do INSPER e FIAP, em São Paulo. Antes de fundar a Mindset Ventures, Daniel trabalhou diversos anos em consultoria de gestão multinacional, liderando projetos de Planejamento Estratégico, Fusões & Aquisições e Turnaround de Empresas, para empresas de médio e grande porte no Brasil e exterior, além disso fundou, em 2012, a GRID Investments, empresa Brasileira de Seed e Venture Capital focada em diversos segmentos e países, premiada como melhor gestora de Venture Capital do Brasil pelo Spark Awards – Microsoft. Daniel possui ampla experiência como investidor anjo e de venture capital, além de experiência executiva e como treinador e palestrante para diversas empresas e universidades no Brasil. Daniel é graduado em Administração de Empresas pela FGV-EAESP com MBA em Estratégia Empresarial e extensão na Rotman School of Management da Universidade de Toronto/Canadá. Possui também pós-graduação em Empreendedorismo no Babson College/EUA, especialização em Venture Capital por Berkeley e Stanford, além de diversos cursos de extensão em instituições como Singularity University, Harvard University, University of Texas, FIA-USP e INSPER.

  • Edgard Barki
    Edgard Barki

    Conselho Fiscal

    Professor da FGV-EAESP. Doutor e Mestre em Administração de Empresas pela FGV-EAESP. Conselheiro do Instituto Coca Cola. Coordenador do Mestrado Profissional de Gestão Internacional da FGV-EAESP e Coordenador do Núcleo de Impacto Social do GVcenn (Centro de Empreendedorismo e Novos Negócios). Autor de diversos artigos em revistas nacionais e internacionais nas áreas de negócios com impacto social e base da pirâmide. Co-organizador dos livros “Negócios com Impacto Social no Brasil” e “Varejo para a baixa renda”. Co-autor do livro “Varejo no Brasil”.

    Professor da FGV-EAESP. Doutor e Mestre em Administração de Empresas pela FGV-EAESP. Conselheiro do Instituto Coca Cola. Coordenador do Mestrado Profissional de Gestão Internacional da FGV-EAESP e Coordenador do Núcleo de Impacto Social do GVcenn (Centro de Empreendedorismo e Novos Negócios). Autor de diversos artigos em revistas nacionais e internacionais nas áreas de negócios com impacto social e base da pirâmide. Co-organizador dos livros “Negócios com Impacto Social no Brasil” e “Varejo para a baixa renda”. Co-autor do livro “Varejo no Brasil”.

  • Edson Matsubayashi
    Edson Matsubayashi

    Conselho Consultivo

    Administrador de empresas pela EASP-FGV e MBA pela Chicago Booth School of Business (The University of Chicago). Foi Diretor e Head da área de Novos Negócios em Private Equity do Pátria Investimentos onde foi responsável por identificar e desenvolver idéias de investimento e liderar o time de investimento para execução das aquisições de empresas em novos setores de atuação dos fundos. Foi diretor de relações com investidores e de desenvolvimento corporativo da TIVIT – empresa de terceirização de tecnologia, tendo sido responsável pelo planejamento estratégico, aquisições de empresas, marketing e comunicação interna. Também foi sócio-diretor de uma produtora de séries de TV, analista de investimentos da Votorantim Novos Negócios e consultor de estratégia para Serviços Financeiros e Varejo do The Boston Consulting Group (BCG) em São Paulo, Lisboa e Madrid. Foi membro do conselho de administração da iSystems e Bematech. Atualmente é consultor de estratégia e governança para empresas de pequeno e médio porte e sênior advisor para gestores de investimentos e empresas investidas por fundos de investimento. Também é consultor-voluntário do Instituo de Pesquisas em Tecnologia e Inovação – IPTI no Sergipe e Conselheiro da Artemisia.

    Administrador de empresas pela EASP-FGV e MBA pela Chicago Booth School of Business (The University of Chicago). Foi Diretor e Head da área de Novos Negócios em Private Equity do Pátria Investimentos onde foi responsável por identificar e desenvolver idéias de investimento e liderar o time de investimento para execução das aquisições de empresas em novos setores de atuação dos fundos. Foi diretor de relações com investidores e de desenvolvimento corporativo da TIVIT – empresa de terceirização de tecnologia, tendo sido responsável pelo planejamento estratégico, aquisições de empresas, marketing e comunicação interna. Também foi sócio-diretor de uma produtora de séries de TV, analista de investimentos da Votorantim Novos Negócios e consultor de estratégia para Serviços Financeiros e Varejo do The Boston Consulting Group (BCG) em São Paulo, Lisboa e Madrid. Foi membro do conselho de administração da iSystems e Bematech. Atualmente é consultor de estratégia e governança para empresas de pequeno e médio porte e sênior advisor para gestores de investimentos e empresas investidas por fundos de investimento. Também é consultor-voluntário do Instituo de Pesquisas em Tecnologia e Inovação – IPTI no Sergipe e Conselheiro da Artemisia.

  • Kelly Michel
    Kelly Michel

    Associada Fundadora da Artemisia

    Empreendedora serial com atuação há mais de 15 anos, Kelly foi pioneira no investimento e construção do setor de negócios de impacto social no Brasil, onde morou por 5 anos. É fundadora da ARTEMISIA, organização que dissemina e fomenta negócios de impacto social e cofundadora da Vox Capital, primeira gestora de investimentos de impacto do país. Além de atuar no Brasil, Kelly também criou e lidera a Potencia Ventures, organização global que possui um portfólio de investimento para o impacto em mercados emergentes de 4 continentes e é conselheira em diversas organizações internacionais. É formada em Administração de Empresas pela HEC Paris, com especialização em Empreendedorismo.

    Empreendedora serial com atuação há mais de 15 anos, Kelly foi pioneira no investimento e construção do setor de negócios de impacto social no Brasil, onde morou por 5 anos. É fundadora da ARTEMISIA, organização que dissemina e fomenta negócios de impacto social e cofundadora da Vox Capital, primeira gestora de investimentos de impacto do país. Além de atuar no Brasil, Kelly também criou e lidera a Potencia Ventures, organização global que possui um portfólio de investimento para o impacto em mercados emergentes de 4 continentes e é conselheira em diversas organizações internacionais. É formada em Administração de Empresas pela HEC Paris, com especialização em Empreendedorismo.

  • Marco Belda
    Marco Belda

    Conselho Consultivo

    Fundador da GPS – Global Portfolio Estrategists, uma das primeiras empresas de Wealth Management do Brasil. Após cerca de 20 anos e com ativos na ordem de R$ 45 bi, vendeu a empresa para o banco Suíço Julius Baer. Antes de empreender, trabalhava na GE Capital como diretor da área de Structure Finance e Capital Markets para a América Latina. Marco iniciou sua carreira profissional no Banco Citibank onde trabalhou por 5 anos e outros 7 anos no ING Bank dos quais 3,5 anos em NY, sempre atuando nas áreas de Corporate Finance e Investment Banking. Marco é Graduado em Economia com especialização no exterior junto à Stanford University. Atualmente está empreendendo no segmento imobiliário e é Conselheiro de dois grupos nacionais.

    Fundador da GPS – Global Portfolio Estrategists, uma das primeiras empresas de Wealth Management do Brasil. Após cerca de 20 anos e com ativos na ordem de R$ 45 bi, vendeu a empresa para o banco Suíço Julius Baer. Antes de empreender, trabalhava na GE Capital como diretor da área de Structure Finance e Capital Markets para a América Latina. Marco iniciou sua carreira profissional no Banco Citibank onde trabalhou por 5 anos e outros 7 anos no ING Bank dos quais 3,5 anos em NY, sempre atuando nas áreas de Corporate Finance e Investment Banking. Marco é Graduado em Economia com especialização no exterior junto à Stanford University. Atualmente está empreendendo no segmento imobiliário e é Conselheiro de dois grupos nacionais.

  • Maria Rita Spina Bueno
    Maria Rita Spina Bueno

    Conselho Fiscal

    Maria Rita Spina Bueno é diretora executiva da Anjos do Brasil e fundadora do MIA – Mulheres Investidoras Anjo, atuando com o desenvolvimento de startups e a aproximação entre empreendedores e investidores anjo como meio de alavancar o potencial do mercado brasileiro de investimento e empreendedorismo de inovação. Sua atividade profissional sempre esteve ligada a gestão de empresas e de projetos, com foco em implementar soluções nas áreas financeira, de recursos humanos e operações. Graduada e Mestre em filosofia pela FFLCH-USP.

    Maria Rita Spina Bueno é diretora executiva da Anjos do Brasil e fundadora do MIA – Mulheres Investidoras Anjo, atuando com o desenvolvimento de startups e a aproximação entre empreendedores e investidores anjo como meio de alavancar o potencial do mercado brasileiro de investimento e empreendedorismo de inovação. Sua atividade profissional sempre esteve ligada a gestão de empresas e de projetos, com foco em implementar soluções nas áreas financeira, de recursos humanos e operações. Graduada e Mestre em filosofia pela FFLCH-USP.

  • Maure Pessanha
    Maure Pessanha

    President Director

    Maure Pessanha has been Artemisia’s co-entrepreneur since 2007. She has a degree in Business Administration from FEA-USP, with specialization course in Social Program Evaluation from USP and was a scholarship student at Harvard University in 2004, where studied Economic and Social Development Studies. Maure has been working with social impact entrepreneurship for over 17 years and her first venture was at university.

    Maure Pessanha has been Artemisia’s co-entrepreneur since 2007. She has a degree in Business Administration from FEA-USP, with specialization course in Social Program Evaluation from USP and was a scholarship student at Harvard University in 2004, where studied Economic and Social Development Studies. Maure has been working with social impact entrepreneurship for over 17 years and her first venture was at university.

Mentores

Renato Migrone
Renato Migrone
Accenture
Larissa Oliveira
Larissa Oliveira
Resultados Digitais
Marcelo Rocha (DJ Bola)
Marcelo Rocha (DJ Bola)
A Banca
Cassia Monteiro
Cassia Monteiro
Bynd
Fernanda de Oliveira
Fernanda de Oliveira
Garimpo UX
Gilberto Ribeiro
Gilberto Ribeiro
Vox Capital
Vivianne Naigeborin
Vivianne Naigeborin
Potencia Ventures
Marcelo Nakagawa
Marcelo Nakagawa
Insper / FAPESP
Luciana Aguiar
Luciana Aguiar
PNUD
Edgard Barki
Edgard Barki
FGV
Heloisa Mesquita
Heloisa Mesquita
Diferente Consultoria de Educação
Fabio Deboni
Fabio Deboni
CIAT
Helena Hasselman
Helena Hasselman
Thiago Rached
Thiago Rached
Letrus
Ana Flávia Castro
Ana Flávia Castro
Paulo Purchio
Paulo Purchio
Lifemed
Emily Feenstra
Emily Feenstra
Omyidiar Network
Ewaldo Russo
Ewaldo Russo
Grupo Fleury
Cristiana Assumpção
Cristiana Assumpção
Leonardo Teixeira
Leonardo Teixeira
Blue Whale Investimentos
Adriana Friedmann
Adriana Friedmann
Mapa da Infância Brasileira
Eduardo Marino
Eduardo Marino
FMCSV
Flávia Doria
Flávia Doria
Instituto Alana
Alvaro Cruz
Alvaro Cruz
Positivo
Williane Vieira
Williane Vieira
The HEINEKEN Company
Erik Cavalcante
Erik Cavalcante
Vox Capital
Kim Machlup
Kim Machlup
GV Angels
Haroldo Torres
Haroldo Torres
Din4mo
Denis Nakahara
Denis Nakahara
MOV Investimentos
Jefferson Santos
Jefferson Santos
Marco Gorini
Marco Gorini
Din4mo
Pedro Ferreira
Pedro Ferreira
Derraik & Menezes
Rafael Visconti
Rafael Visconti
Rodrigo Brito
Rodrigo Brito
Instituto Coca-Cola
Valmir Pereira
Valmir Pereira
Mind Lab
Bruno Mahfuz
Bruno Mahfuz
Guia de Rodas

Nossa gestão

We value transparency in administrative and financial management

And because of our commitment to transparency, Artemisia is regularly audited by an accredited third party. In 2017, the financial statements were audited by BDO RCS Independent auditors, and were considered to be adequate in all material respects in accordance with the accounting practices adopted in Brazil. Click here to access the full reports.

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The Certificate of Management and Transparency is an independent certification granted by the Institutional donation to non-profit fake watches organizations that prove their compliance with the Standards of Professional Management and Transparency of the Third Sector (PGT). The purpose of the certificate is to encourage, legitimize and highlight professionalism and transparency in Brazilian non-governmental organizations.



Em 2018, 2019 e 2020, integramos a lista das 100 Melhores ONGs do Instituto Doar. Ficamos honrados em receber este selo que reconhece o nosso trabalho pela eficiência, qualidade de gestão, transparência e boa governança - critérios de avaliação do prêmio.

ONGS

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